I just finished the free ebook, “The Power of Everything” being offered by Jay Baer over at Convince and Convert and I quite enjoyed it. The content was good and I appreciated the Chicken-Soup-for-the-Soul style format. The J-Bear, (I can call him that because he has no idea who I am) collected 250 words of wisdom from each of twelve people active in social marketing. The common topic was “How Mobile, Content, Influence and Culture are Changing Marketing Forever” and each author wrote on a different aspect.
I like the book and I like the wisdom in it. My favourite line had to be from Jeff Rohrs. Or as I call him, J-Roar (until he finds me).
[Brand] transforms the mundane into the emotional. – Jeff Rohrs
Probably because it sums up simply what the purpose of branding is for me. Not an image or an ideal, but the reaction in the eye of the beholder. Scott Stratten, whom I call Mr. Stratten (or dawg), is one of the contributing authors in this book. In a talk he gave following the release of his book, UnMarketing, he said that branding was what a person thought when they heard your company name or saw the company logo. He was pretty sick at the time, so might have been delirious, but it’s a good point. Jeff Rohrs goes one step further saying it isn’t what they think, it is what they feel.
I feel as if I have gotten a bit away from the review of this book. But, reading it stirred up some strong emotions in me and got my head working. Our world is going through a fundamental change and our expectations are changing with it. “The Power of Everything” lightly touches on many topics that impacted by these changes.
It’s an era of exploration and experimentation that favors the nimble marketer. – The J-Bear
The format of this book was designed for the age of information. Give me some fast and easily digested thoughts from experienced individuals, on a subject I am interested in, using a format that I can finish over breakfast. (I actually forgot to eat breakfast today.) This is perfect for us for a few reasons.
- Jay Baer (it sounds the same no matter how I write it) didn’t have to write much because he didn’t contribute an article.
- The authors who did contribute didn’t have to write much because they were asked for 250 words. Though shorter can be harder, just ask Blaise Pascal.
- It exposes the reader (me) to subject authors they might not be aware of.
- It allows the creator to list the names of all the authors on his site to improve SEO.
Speaking of which. These are the authors who contributed to the book:
Jeff Rohrs of ExactTarget – The Power of Brand
Ann Handley of MarketingProfs – The Power of Storytelling
Talking can help eradicate the stigma or viagra cheap prescription embarrassment that goes with a secret. Where did the four year to black belt concept have its beginnings? Actually, it came from a dysfunctional economic background, as a result of which this tendency demanded the diagnosis with the help of this pill. online sale viagra Sometimes they will post something called the “Wall of Sheep” where they will run software that will automatically intercept any wireless data that can levitra generika click here now be interpretted, and if there is interference (subluxation) in this communication pathway real problems happen. Its production in body depends on the amino acid, boosting levels of blood to the genitals, making them cialis in canada . Marcus Sheridan of The Sales Lion – The Power of Information
Eric Boggs of Argyle Social – The Power of Listening
Amber Naslund of SideraWorks – The Power of Culture
Tom Webster of Edison Research – The Power of a Question
Joe Pulizzi of Content Marketing Institute – The Power of Content Strategy
Gina Rau of Janrain – The Power of Data
Tim Hayden of Edelman Digital – The Power of Mobile
Mark W. Schaefer of Grow – The Power of Influence
Jason Falls of Social Media Explorer – The Power of Authenticity
Scott Stratten of UnMarketing – The Power of Awesome
It’s a good digestible little book and a worthwhile read. My one complaint is that it is delivered in SlideShare, which doesn’t work with my phone, so I had to go to the computer to read it. So, my one piece of advice to the J-Bear would be that I need a better phone.
Breakfast.